Tuesday, September 5, 2017

Big E Challenges

Hello people!  As per usual, I will start off with an apology of not blogging more regularly.  I'm just not as into it as I used to be.  But I will still strive for once a week.

Lately I have been busy with a different kind of project.  I am designing gobs of things for my friend's Big E booth.

What's The Big E? you ask.  The Big E is a huge multi-state fair here in New England.  There are rides and games and booths and art stuff and big houses dedicated to the goods of all the New England States (ex. Go to The Maine House and you can get lobster rolls.)  And there are a ton of vendors.  The fair last about 2 weeks, I think, and thousands upon thousands of people come through.  It's very popular.

My friend David Cantor is a family therapist and he designed a therapy tool called The YOUniverse a few years back.  This is what it looks like.


He's been trying to get into the Big E for awhile now, but this year his proposal was finally accepted. Without much more than a few months notice, he needed to order a ton of his products, put together a booth design, and all that goes with it: brochures, rack cards, bags, receipts, nitty gritty.

I have been helping him with all that.

The first thing - which was kind of a big deal for me - was designing his walls.


This is one of two walls.  The other is an extension of this one, not a repeat.  But it was windy out and we didn't want them to fall and get dirty, so we just erected this one.

I can tell you guys - I was pretty nervous when we went to pick them up.  I have never designed anything for this size, or to be printed on this kind if fabric.  We didn't know if the colors would be darker or washed out, or what.  (And they were not cheap.) But the worry was for nothing - the walls came out great!  The colors are right on the money, and the lines are crisp.  It's a simple design, but a lot of decisions go into a simple design, so it was a lot of work all the same.

Then, David wanted a short animated movie for the booth.  I only know how to do stop-motion, so I've been spending the last three weeks working up a storyboard, making pieces, and then creating the movie.


This photo gives you a peek of the set up in my basement.  I have the background paper, the moveable pieces of paper, the camera, three light sources, the computer, all the other pieces in files to stay organized, and lots of duct tape.

Stop motion is a long process.  It would be best to do in a couple hours a day, but I didn't want to keep that set-up in the basement all week, so I shot it in a day.  7:30 - 4:00.  With a 30 minute lunch and a couple breaks.  The end result is 3 minutes and 10 seconds long.

Want to see it?  Here it is.


(In case you're wondering, the music is called "Cute" and it was purchased by a site called BenSound, which sells copyright free music for use in videos such as this.  We got very lucky in that we found the perfect clip and it was basically the same length as the movie.)

There's still more to do.  I'm designing a brochure next. And then rack cards.  I'm learning a lot of Photoshop along the way and definitely challenging myself.  Once the booth is up at the Big E, I'll take more pics.

Thanks again for stopping in.  It it much appreciated!
Have a great week!

Best,
Julie


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